Understanding the market is the first and foremost step in research and consultancy. A consultant can only offer its insights after studying the market thoroughly. Meridian Market Consultants studies the market and extracts out the pros and cons, which are useful for deriving out the qualitative and quantitative information for the clients. A primary research is done that is cross checked by the in-house tools from the pre collected data from various sources that in the end gives a pure knowledge about the dynamics of the market
An objective for the survey is decided as per the scope of the study, which helps in collecting the real world data with expected discrepancies. The data then collected is studied and on the basis of which,suitable clusters are made. Furthermore, the sampling is done by the technical and software tools that offers a handful of information to extract more precise insights over the data.However, the survey done may not be discreet due to various unavoidable irregularities therefore the survey is matched with the data encoding technique with the data bank previously available and utilized further in the project to absorb its most valuableand compatible information.