Global OTT Market, By Component (Solutions, Services), By Device Type (smartphones, smart TVs, laptops, desktops, and tablets, gaming consoles, set-top box, and others), By Content Type (video, audio/VoIP, games, communication, and others), By Revenue Model (subscription, advertisement, hybrid, and others), By user type (personal and commercial), By End-user (media & entertainment, education & training, health & fitness, IT & telecom, e-commerce, BFSI, government, and others) and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, & Africa) is expected to grow at a significant CAGR for the period between 2020 and 2028.
The OTT market is expected to reach US$ 667.7 Bn by 2028 from US$ 97.0 Bn in 2020, at a CAGR of 27.4% during the forecast period of 2020 to 2028.
In the present times, it is the era of on-demand content. Uptil now, TV has been one of the most influential mediums to offer various kinds of content to the consumers all around the world. However, in the present day and age, the term ‘Over the top or OTT’ is trending across the world, which basically means the content and services that are offered over an infrastructure, including TV, smartphones and video game consoles that is not under the supervisory control of service providers. The briskly developing media and entertainment industry and the kind of content created in the current times has been one of the major factors for the rapid growth of the global OTT market.
MMC Study identifies some of the key participating players in the OTT market globally are Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telstra, Rakuten Inc., Microsoft Corporation, Tencent Holdings Ltd., among others.
By Component
Solutions
Services
By Device Type
Smartphones
Smart TVs
Laptops
Desktops
Tablets
Gaming Consoles
Set-top boxes
Others
By Content Type
Video
Audio/VoIP
Games
Communication
Others
By Revenue Model
Subscription
Advertisement
Hybrid
Others
By User Type
Personal
Commercial
By End User
Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-commerce
BFSI
Government
Others
By Region
North America
Latin America
Africa
Europe
Asia Pacific
Middle East
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