OTT Market Overview

The report is titled ‘OTT Market: Opportunity Analysis and Future Assessment 2020-2028’. An overview of conceptual frameworks, analytical approaches of the OTT market is the main objective of the report, which further consists of the market opportunity and insights of the data involved in the making of the respective market. The OTT market is expected to grow at a significant rate in the near future.

The OTT market is expected to reach US$ 667.7 Bn by 2028 from US$ 97.0 Bn in 2020, at a CAGR of 27.4% during the forecast period of 2020 to 2028

OTT Market Definition

OTT that stands for Over-the-top platforms are a video and audio content hosting and streaming services which started out as content hosting platforms, but soon diversified their activities into the creation and launch of feature films, short movies, web-series and documentaries themselves.

OTT platforms or applications, are those platforms that stream content without a cable box, accumulate the power and reach of conventional pay-TV with the resilience and extent of the internet to establish a relentless coercion for content creators, distributors, and labels all over the place. OTT platforms which were once a luxury have now become a commodity as more and more people around the world are now adapting to it.

OTT Market Dynamics

The fresh term ‘Over the top’ pertains to the content and services that is offered over an infrastructure, including TV, smartphones and video game consoles that is not under the supervisory control of service providers. Earlier, OTT was only limited to hosting content already available on the internet although in the present times, OTT platforms have started creating and launching their own content, including documentaries, web-series, short movies as well as feature films.

The rapidly evolving entertainment and media industry, in the current times, along with the escalating demand of high-quality smart devices and top quality streaming content over them is one of the major factors that is primarily boosting the growth of the global OTT platform market. The emergence of new OTT platforms and rapid advancements in OTT technology is further elevating the growth of the global OTT market over the coming years.

OTT Market Segmentation

The global OTT market is segmented on the basis of component, device type, content type, revenue model, user type, end user and regions. On the basis of the component, the OTT market is segmented into solutions and services. Based on device type, the market is bifurcated into smartphones, smart TVs, laptops, desktops, and tablets, gaming consoles, set-top box, and others. On the basis of the content type, the market is categorized into video, audio/VoIP, games, communication, and others. Further, on the basis of revenue model, the market is segmented into subscription, advertisement, hybrid, and others. On the basis of user type, the market is bifurcated into personal and commercial. Lastly, the market is segmented on the basis of end-user into media & entertainment, education & training, health & fitness, IT & telecom, e-commerce, BFSI, government, and others.

By Component

Solutions

Services

By Device Type

Smartphones

Smart TVs

Laptops

Desktops

Tablets

Gaming Consoles

Set-top boxes

Others

By Content Type

Video

Audio/VoIP

Games

Communication

Others

By Revenue Model

Subscription

Advertisement

Hybrid

Others

By User Type

Personal

Commercial

By End User

Media & Entertainment

Education & Training

Health & Fitness

IT & Telecom

E-commerce

BFSI

Government

Others

By Region

North America

Latin America

Africa

Europe

Asia Pacific

Middle East

OTT Market Key Players

The global OTT market is dominated by Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telstra, Rakuten Inc., Microsoft Corporation, Tencent Holdings Ltd., among others.

MMC Overview on OTT Market Report

The non-identical approach of Meridian Market Consultants stands with conceptual methods backed up with the data analysis. The novel market understanding approach makes up the standard of the assessment results that give a better opportunity for the customers to put their effort.

A research report on the OTT market by Meridian Market Consultants is an in-depth and extensive study of the market based on the necessary data crunching and statistical analysis. It provides a brief view of the dynamics flowing through the market, which includes the factors that support the market and the factors that are acting as impedance for the growth of the market.

Furthermore, the report includes the various trends and opportunities in the respective market in different regions for a better understanding of readers that helps to analyze the potential of the market.

Factors that are benchmarked while estimating the market

Various factors that are benchmarked while estimating the market growth includes (but not restricted to):

New product designs and launches

Current product compliance

Reimbursement

Concerns for use of OTT

Advantages of OTT

Actions taken by the manufacturer and respective regulatory authorities also impact the market growth of the segment. These factors are understood at regional level and in major countries globally for providing regional insights of the product segment in the report. This helps our clients to make informed decisions.

A mix of top-down and bottom-up approach is followed to arrive and validate our market value estimations. For a product segment like wherein one/two manufacturer(s) dominates the market, it’s products sales, previous growth rates and market expansion plans are considered to generate market share in the global market.

1.    Global OTT Market Report Overview

1.1.    Introduction

1.2.    Report Description

1.3.    Methodology

2.    Global OTT Market Overview

2.1.    Introduction

2.1.1.    Market Definition

2.1.2.    Market Taxonomy

2.2.    Executive Summary

2.3.    Global OTT Market Snapshot

2.4.    Global OTT Market Size And Forecast, 2020–2028

2.4.1.    Introduction

2.4.2.    Market Value Forecast And Annual Growth Rate (AGR) Comparison (2020–2028)

2.5.    Global OTT Market Dynamics

2.5.1.    Drivers

2.5.2.    Restraints˙

2.5.3.    Opportunity

2.5.4.    Trends

2.6.    Porter’s Five Forces Model

2.7.    SWOT Analysis

3.    OTT Assessment and Analysis

3.1.    OTT Impact Analysis 

3.2.    Actions to encourage use of OTT

3.3.    OTT Promotional Strategy Recommendation

3.4.    Road Map Analysis

3.5.    GAP Analysis

3.6.    Potential Analysis

4.    Covid-19 Impact on OTT Market

5.    Global OTT Market, By Component

5.1.    Introduction

5.1.1.    Annual Growth Rate Comparison, By Component

5.1.2.    BPS Analysis, By Component

5.2.    Market Revenue (US$Mn) and Forecast, By Component

5.2.1.    Solutions

5.2.2.    Services

5.3.    Global OTT Market Attractiveness Index, By Component

6.    Global OTT Market, By Device Type

6.1.    Introduction

6.1.1.    Annual Growth Rate Comparison, By Device Type

6.1.2.    BPS Analysis, By Device Type

6.2.    Market Revenue (US$Mn) and Forecast, By Device Type

6.2.1.    Smartphones 

6.2.2.    Smart TVs

6.2.3.    Laptops

6.2.4.    Desktops

6.2.5.    Tablets

6.2.6.    Gaming Consoles

6.2.7.    Set-top boxes

6.2.8.    Others

6.3.    Global OTT Market Attractiveness Index, By Device Type

7.    Global OTT Market, By Content Type

7.1.    Introduction

7.1.1.    Annual Growth Rate Comparison, By Content Type

7.1.2.    BPS Analysis, By Content Type

7.2.    Market Revenue (US$Mn) and Forecast, By Content Type

7.2.1.    Video

7.2.2.    Audio/VoIP

7.2.3.    Games

7.2.4.    Communication

7.2.5.    Others

7.3.    Global OTT Market Attractiveness Index, By Content Type

8.    Global OTT Market, By Revenue Model

8.1.    Introduction

8.1.1.    Annual Growth Rate Comparison, By Revenue Model

8.1.2.    BPS Analysis, By Revenue Model

8.2.    Market Revenue (US$Mn) and Forecast, By Revenue Model

8.2.1.    Subscription

8.2.2.    Advertisement

8.2.3.    Hybrid

8.2.4.    Others

8.3.    Global OTT Market Attractiveness Index, By Revenue Model

9.    Global OTT Market, By User Type

9.1.    Introduction

9.1.1.    Annual Growth Rate Comparison, By User Type

9.1.2.    BPS Analysis, By User Type

9.2.    Market Revenue (US$Mn) and Forecast, By User Type

9.2.1.    Personal

9.2.2.    Commercial

9.3.    Global OTT Market Attractiveness Index, By User Type

10.    Global OTT Market, By End-User

10.1.    Introduction

10.1.1.    Annual Growth Rate Comparison, By End-User

10.1.2.    BPS Analysis, By End-User

10.2.    Market Revenue (US$Mn) and Forecast, By End-User

10.2.1.    Media & Entertainment

10.2.2.    Education & Training

10.2.3.    Health & Fitness

10.2.4.    IT & Telecom

10.2.5.    E-commerce

10.2.6.    BFSI

10.2.7.    Government

10.2.8.    Others

10.3.    Global OTT Market Attractiveness Index, By End-User

11.    Global OTT Market, By Region

11.1.    Introduction

11.1.1.    Annual Growth Rate Comparison, By Region

11.1.2.    BPS Analysis, By Region

11.2.    Market Revenue (US$Mn) and Forecast, By Region

11.2.1.    North America

11.2.2.    Latin America

11.2.3.    Europe

11.2.4.    Asia Pacific

11.2.5.    Middle East 

11.2.6.    Africa

11.3.    Global OTT Market Attractiveness Index, By Region

12.    North America OTT Market Analysis and Forecast, 2020–2028

12.1.    Introduction

12.1.1.    Annual Growth Rate Comparison, By Country

12.1.2.    BPS Analysis, By Country

12.2.    Market Revenue (US$Mn) and Forecast, By Country

12.2.1.    U.S. OTT Market

12.2.2.    Canada OTT Market

12.3.    North America OTT Market, By Component

12.3.1.    Solutions

12.3.2.    Services

12.4.    North America OTT Market Revenue (US$Mn) and Forecast, By Device Type

12.4.1.    Smartphones 

12.4.2.    Smart TVs

12.4.3.    Laptops

12.4.4.    Desktops

12.4.5.    Tablets

12.4.6.    Gaming Consoles

12.4.7.    Set-top boxes

12.4.8.    Others

12.5.    North America OTT Market Revenue (US$Mn) and Forecast, By Content Type

12.5.1.    Video

12.5.2.    Audio/VoIP

12.5.3.    Games

12.5.4.    Communication

12.5.5.    Others

12.6.    North America OTT Market Revenue (US$Mn) and Forecast, By Revenue Model

12.6.1.    Subscription

12.6.2.    Advertisement

12.6.3.    Hybrid

12.6.4.    Others

12.7.    North America OTT Market Revenue (US$Mn) and Forecast, By User Type

12.7.1.    Personal

12.7.2.    Commercial

12.8.    North America OTT Market Revenue (US$Mn) and Forecast, By End User

12.8.1.    Media & Entertainment

12.8.2.    Education & Training

12.8.3.    Health & Fitness

12.8.4.    IT & Telecom

12.8.5.    E-commerce

12.8.6.    BFSI

12.8.7.    Government

12.8.8.    Others

12.9.    North America OTT Market Attractiveness Index

12.9.1.    By Country

12.9.2.    By Component

12.9.3.    By Device Type

12.9.4.    By Content Type

12.9.5.    By Revenue Model

12.9.6.    By User Type

12.9.7.    By End-User

13.    Latin America OTT Market Analysis and Forecast, 2020–2028

13.1.    Introduction

13.1.1.    Annual Growth Rate Comparison, By Country

13.1.2.    BPS Analysis, By Country

13.2.    Market (US$Mn) Forecast, By Country

13.2.1.    Brazil OTT Market

13.2.2.    Mexico OTT Market

13.2.3.    Rest Of Latin America OTT Market

13.3.    Latin America OTT Market, By Component

13.3.1.    Solutions

13.3.2.    Services

13.4.    Latin America OTT Market Revenue (US$Mn) and Forecast, By Device Type

13.4.1.    Smartphones 

13.4.2.    Smart TVs

13.4.3.    Laptops

13.4.4.    Desktops

13.4.5.    Tablets

13.4.6.    Gaming Consoles

13.4.7.    Set-top boxes

13.4.8.    Others

13.5.    Latin America OTT Market Revenue (US$Mn) and Forecast, By Content Type

13.5.1.    Video

13.5.2.    Audio/VoIP

13.5.3.    Games

13.5.4.    Communication

13.5.5.    Others

13.6.    Latin America OTT Market Revenue (US$Mn) and Forecast, By Revenue Model

13.6.1.    Subscription

13.6.2.    Advertisement

13.6.3.    Hybrid

13.6.4.    Others

13.7.    Latin America OTT Market Revenue (US$Mn) and Forecast, By User Type

13.7.1.    Personal

13.7.2.    Commercial

13.8.    Latin America OTT Market Revenue (US$Mn) and Forecast, By End User

13.8.1.    Media & Entertainment

13.8.2.    Education & Training

13.8.3.    Health & Fitness

13.8.4.    IT & Telecom

13.8.5.    E-commerce

13.8.6.    BFSI

13.8.7.    Government

13.8.8.    Others

13.9.    Latin America OTT Market Attractiveness Index

13.9.1.    By Country

13.9.2.    By Component

13.9.3.    By Device Type

13.9.4.    By Content Type

13.9.5.    By Revenue Model

13.9.6.    By User Type

13.9.7.    By End-User

14.    Europe OTT Market Analysis and Forecast, 2020–2028

14.1.    Introduction

14.1.1.    Annual Growth Rate Comparison, By Country

14.1.2.    BPS Analysis, By Country

14.2.    Market (US$Mn) Forecast, By Country

14.2.1.    U.K. OTT Market

14.2.2.    Germany OTT Market

14.2.3.    Italy OTT Market

14.2.4.    France OTT Market

14.2.5.    Spain OTT Market

14.2.6.    Russia OTT Market

14.2.7.    Rest Of Europe OTT Market

14.3.    Europe OTT Market, By Component

14.3.1.    Solutions

14.3.2.    Services

14.4.    Europe OTT Market Revenue (US$Mn) and Forecast, By Device Type

14.4.1.    Smartphones 

14.4.2.    Smart TVs

14.4.3.    Laptops

14.4.4.    Desktops

14.4.5.    Tablets

14.4.6.    Gaming Consoles

14.4.7.    Set-top boxes

14.4.8.    Others

14.5.    Europe OTT Market Revenue (US$Mn) and Forecast, By Content Type

14.5.1.    Video

14.5.2.    Audio/VoIP

14.5.3.    Games

14.5.4.    Communication

14.5.5.    Others

14.6.    Europe OTT Market Revenue (US$Mn) and Forecast, By Revenue Model

14.6.1.    Subscription

14.6.2.    Advertisement

14.6.3.    Hybrid

14.6.4.    Others

14.7.    Europe OTT Market Revenue (US$Mn) and Forecast, By User Type

14.7.1.    Personal

14.7.2.    Commercial

14.8.    Europe OTT Market Revenue (US$Mn) and Forecast, By End User

14.8.1.    Media & Entertainment

14.8.2.    Education & Training

14.8.3.    Health & Fitness

14.8.4.    IT & Telecom

14.8.5.    E-commerce

14.8.6.    BFSI

14.8.7.    Government

14.8.8.    Others

14.9.    Europe OTT Market Attractiveness Index

14.9.1.    By Country

14.9.2.    By Component

14.9.3.    By Device Type

14.9.4.    By Content Type

14.9.5.    By Revenue Model

14.9.6.    By User Type

14.9.7.    By End-User

15.    Asia Pacific OTT Market Analysis and Forecast, 2020–2028

15.1.    Introduction

15.1.1.    Annual Growth Rate Comparison, By Country

15.1.2.    BPS Analysis, By Country

15.2.    Market (US$Mn) Forecast, By Country

15.2.1.    China OTT Market

15.2.2.    India OTT Market

15.2.3.    Japan OTT Market

15.2.4.    Australia and New Zealand OTT Market

15.2.5.    South Korea OTT Market

15.2.6.    Rest of Asia Pacific OTT Market

15.3.    Asia Pacific OTT Market, By Component

15.3.1.    Solutions

15.3.2.    Services

15.4.    Asia Pacific OTT Market Revenue (US$Mn) and Forecast, By Device Type

15.4.1.    Smartphones 

15.4.2.    Smart TVs

15.4.3.    Laptops

15.4.4.    Desktops

15.4.5.    Tablets

15.4.6.    Gaming Consoles

15.4.7.    Set-top boxes

15.4.8.    Others

15.5.    Asia Pacific OTT Market Revenue (US$Mn) and Forecast, By Content Type

15.5.1.    Video

15.5.2.    Audio/VoIP

15.5.3.    Games

15.5.4.    Communication

15.5.5.    Others

15.6.    Asia Pacific OTT Market Revenue (US$Mn) and Forecast, By Revenue Model

15.6.1.    Subscription

15.6.2.    Advertisement

15.6.3.    Hybrid

15.6.4.    Others

15.7.    Asia Pacific OTT Market Revenue (US$Mn) and Forecast, By User Type

15.7.1.    Personal

15.7.2.    Commercial

15.8.    Asia Pacific OTT Market Revenue (US$Mn) and Forecast, By End User

15.8.1.    Media & Entertainment

15.8.2.    Education & Training

15.8.3.    Health & Fitness

15.8.4.    IT & Telecom

15.8.5.    E-commerce

15.8.6.    BFSI

15.8.7.    Government

15.8.8.    Others

15.9.    Asia Pacific OTT Market Attractiveness Index

15.9.1.    By Country

15.9.2.    By Component

15.9.3.    By Device Type

15.9.4.    By Content Type

15.9.5.    By Revenue Model

15.9.6.    By User Type

15.9.7.    By End-User

16.    Middle East OTT Market Analysis and Forecast, 2020–2028

16.1.    Introduction

16.1.1.    Annual Growth Rate Comparison, By Country

16.1.2.    BPS Analysis, By Country

16.2.    Market (US$Mn) Forecast, By Country

16.2.1.    GCC Countries OTT Market

16.2.2.    Israel OTT Market

16.2.3.    Rest Of Middle East OTT Market

16.3.    Middle East OTT Market, By Component

16.3.1.    Solutions

16.3.2.    Services

16.4.    Middle East OTT Market Revenue (US$Mn) and Forecast, By Device Type

16.4.1.    Smartphones 

16.4.2.    Smart TVs

16.4.3.    Laptops

16.4.4.    Desktops

16.4.5.    Tablets

16.4.6.    Gaming Consoles

16.4.7.    Set-top boxes

16.4.8.    Others

16.5.    Middle East OTT Market Revenue (US$Mn) and Forecast, By Content Type

16.5.1.    Video

16.5.2.    Audio/VoIP

16.5.3.    Games

16.5.4.    Communication

16.5.5.    Others

16.6.    Middle East OTT Market Revenue (US$Mn) and Forecast, By Revenue Model

16.6.1.    Subscription

16.6.2.    Advertisement

16.6.3.    Hybrid

16.6.4.    Others

16.7.    Middle East OTT Market Revenue (US$Mn) and Forecast, By User Type

16.7.1.    Personal

16.7.2.    Commercial

16.8.    Middle East OTT Market Revenue (US$Mn) and Forecast, By End User

16.8.1.    Media & Entertainment

16.8.2.    Education & Training

16.8.3.    Health & Fitness

16.8.4.    IT & Telecom

16.8.5.    E-commerce

16.8.6.    BFSI

16.8.7.    Government

16.8.8.    Others

16.9.    Middle East OTT Market Attractiveness Index

16.9.1.    By Country

16.9.2.    By Component

16.9.3.    By Device Type

16.9.4.    By Content Type

16.9.5.    By Revenue Model

16.9.6.    By User Type

16.9.7.    By End-User

17.    Africa OTT Market Analysis and Forecast, 2020–2028

17.1.    Introduction

17.1.1.    Annual Growth Rate Comparison, By Country

17.1.2.    BPS Analysis, By Country

17.2.    Market (US$Mn) Forecast, By Country

17.2.1.    South Africa Countries OTT Market

17.2.2.    Egypt OTT Market

17.2.3.    North Africa OTT Market

17.2.4.    Rest of Africa OTT Market

17.3.    Africa OTT Market, By Component

17.3.1.    Solutions

17.3.2.    Services

17.4.    Africa OTT Market Revenue (US$Mn) and Forecast, By Device Type

17.4.1.    Smartphones 

17.4.2.    Smart TVs

17.4.3.    Laptops

17.4.4.    Desktops

17.4.5.    Tablets

17.4.6.    Gaming Consoles

17.4.7.    Set-top boxes

17.4.8.    Others

17.5.    Africa OTT Market Revenue (US$Mn) and Forecast, By Content Type

17.5.1.    Video

17.5.2.    Audio/VoIP

17.5.3.    Games

17.5.4.    Communication

17.5.5.    Others

17.6.    Africa OTT Market Revenue (US$Mn) and Forecast, By Revenue Model

17.6.1.    Subscription

17.6.2.    Advertisement

17.6.3.    Hybrid

17.6.4.    Others

17.7.    Africa OTT Market Revenue (US$Mn) and Forecast, By User Type

17.7.1.    Personal

17.7.2.    Commercial

17.8.    Africa OTT Market Revenue (US$Mn) and Forecast, By End User

17.8.1.    Media & Entertainment

17.8.2.    Education & Training

17.8.3.    Health & Fitness

17.8.4.    IT & Telecom

17.8.5.    E-commerce

17.8.6.    BFSI

17.8.7.    Government

17.8.8.    Others

17.9.    Africa OTT Market Attractiveness Index

17.9.1.    By Country

17.9.2.    By Component

17.9.3.    By Device Type

17.9.4.    By Content Type

17.9.5.    By Revenue Model

17.9.6.    By User Type

17.9.7.    By End-User

18.    Competitive Landscape

18.1.    Company Profiles

18.1.1.    Amazon Web Services (AWS)

18.1.1.1.    Company Overview

18.1.1.2.    Financial Overview

18.1.1.3.    Key Developments

18.1.1.4.    Strategies

18.1.1.5.    Product Analysis

18.1.2.    Netflix

18.1.3.    Hulu LLC

18.1.4.    Google LLC

18.1.5.    Apple Inc.

18.1.6.    Facebook

18.1.7.    Telstra

18.1.8.    Rakuten Inc.

18.1.9.    Microsoft Corporation

18.1.10.    Tencent Holdings Ltd.

19.    Acronyms